LavaRockReykjavik - Privacy Policy

This Privacy Policy describes how lavarockreykjavik.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify 

Order information

• Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify, Paypal
  

Customer support information

• Purpose of collection: to provide customer support.
• Source of collection: collected from you.
• Disclosure for a business purpose: Paypal handles all Payment information on it's servers securely, but Paypal name is sent when payment is finished.
  

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
•  We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

Privacy Policy Disclosure - Google Enhanced Conversions and Google Customer Match

How We Use Your Data for Advertising and Measurement

To continuously improve your shopping experience and provide you with relevant promotions, we utilize advanced marketing services provided by third-party partners, including Google Ads.

Specifically, our store utilizes Google Enhanced Conversions and Google Customer Match. Here is how your data is handled under these programs:

1. What Information is Collected and Shared?

We never share your raw, readable personal information with Google.

When you complete a purchase, sign up for an account, or subscribe to our newsletter, we may securely share the following first-party information with Google:

• Email address
• Phone number
• Shipping or billing address (First name, Last name, Country, and Postal code)

2. Security and Data Protection (Hashing)

Your privacy is our priority. We never share your raw, readable personal information with Google. Before any data is transmitted from our store, it undergoes an industry-standard encryption process called hashing (SHA-256).

• This process instantly turns your private information (like your email address) into a scrambled, anonymous string of code.
• Google uses these scrambled codes solely to match them securely against its own database of logged-in Google accounts. If there is no match, Google cannot decrypt your data and deletes it immediately.

3. Why We Do This

• Enhanced Conversions: This helps us accurately measure the effectiveness of our advertising by recognizing if an ad click led to a successful purchase on our store, allowing us to spend our marketing budget more efficiently.
• Customer Match: This allows us to re-engage with our existing community by showing tailored promotions across Google services (such as Google Search, YouTube, Gmail, and the Shopping tab) and helps Google's systems find new lookalike audiences who share similar shopping preferences.

4. Your Control and Opt-Out Rights

We respect your preferences. You can control how your data is used at any time:

• Cookie Banner: When you visit our site, you can select "Don't Allow" or adjust your cookie preferences. If you opt out of marketing tracking, Shopify automatically blocks your checkout data from being sent or utilized for Google Ads targeting.
• Google Settings: You can also manage your global ad preferences, personalize what ads you see, or opt out of personalized tracking completely across the web by visiting Google’s My Ad Center.

 

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"It is also worth noting that web browsers have drastically changed how they handle personal data. Today, many major browsers block cross-site tracking and third-party cookies automatically, while others give you total control to opt out.

If you want to protect your data, I recommend switching to a privacy-first web browser. Here are a few excellent options that block tracking cookies by default:

• Brave Browser: Built for speed and security, Brave features "Shields" which automatically stop ads, cross-site trackers, and cookie-based profiling right out of the box with zero setup required.

• Mozilla Firefox: Firefox utilizes 'Total Cookie Protection,' a feature that isolates cookies to the specific website they came from, preventing companies from tracking your movements across different sites. It also offers deep customization options for privacy purists.

• DuckDuckGo Browser: Available for desktop and mobile, this browser features built-in tracker blocking, automatic cookie pop-up management, and a dedicated "Fire Button" to clear all your tabs and data with a single click.

If you are looking for other alternatives, doing a quick online search for 'best privacy browsers to block trackers' will give you a great overview of the latest tools available to keep your information hidden."

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Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

 

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below 

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

 

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

 

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at lavarockreykjavik@gmail.com or by mail using the details provided below:

LavaRockReykjavik, Rjupufelli 26, 111 Reykjavik , Iceland

 

 Last updated: 13. july. 2026

 

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority.